Write a great brief

The brief is the highest-leverage message you will send. Muse uses it to pick a site type, pages, palette, copy, and plugins. Vague briefs produce pretty-but-generic sites. Specific briefs produce something you can ship.

Always include

• Business name and what you sell
• Who it is for (neighborhood, industry, or customer)
• The pages you need (Home, Menu, About, Contact is enough to start)
• Tone — warm editorial, sharp luxury, loud streetwear, calm medical
• Must-have features — booking, shop, blog, gallery, form
• Things to avoid — stock-photo clichés, neon, a second font family

A brief that works

Attach references

If you have a logo, a photo of the space, or a site you like, attach it. Say whether Muse should use the file itself (“make this the logo”) or only match the feeling.

Spend credits on the right work

One complete brief is cheaper than twenty “make it nicer” turns. If a first build is close, edit the one thing that is wrong instead of restarting.