FOUNDER'S STORY

I didn't start in a boardroom.I learned on Austrian rooftops.Fregio is what I built.

I'm Andrejj. Long before I led a design team or shipped a product, I was falling off rooftops in Vienna trying to land a parkour move — getting back up, adjusting, and trying again until my body just knew what to do. That's still how I build everything.

I built Fregio because I've sat on both sides of the screen — the founder waiting three weeks for a developer to answer, and the designer who felt sick fixing the same spacing bug for the tenth time. Nobody should have to lose a weekend to a website. This is the tool I wish someone had handed me back then.

Andrejj, founder of Fregio

Andrejj

Founder · Austria → Fregio

“Parkour taught me to see the path before I take the jump. Design taught me to see the site before it ships. Fregio is what happens when you refuse to accept the gap between those two.”

— ANDREJJ, FOUNDER

THE PATH HERE

From movement to machines that ship.

01
The start

I learned with my body before I learned with a laptop

I grew up in Austria chasing rooftops, not tutorials. Parkour teaches you to read a space fast — where the gap is, what will actually hold your weight, how to commit instead of hovering at the edge. Calisthenics teaches you something quieter: you show up, you fail the rep, you adjust, and you come back tomorrow. Nobody was clapping. That was the point.

02
The shift

The same instincts, pointed at a screen

I started picking up design work almost by accident — a favor for a friend, then a small project, then a real one. What surprised me was how familiar it felt. Reading a bad layout was like reading a bad line — you just knew. I ended up leading design for teams shipping real products, and most days I spent more time unblocking people than making anything myself.

03
The frustration

I kept watching good people get stuck on the same wall

Every project hit the same three weeks: a client wanting a site live by Friday, a developer copy-pasting the same template again, a designer nudging the same 4px of padding for the tenth time that month. AI could already write working code. And yet WordPress still meant cPanel logins, plugin roulette, and a Slack thread nobody wanted to open. The gap between “I know exactly what I want” and “it exists” was just too wide.

04
Fregio

So I built the thing I kept wishing existed

Fregio is my answer, and it runs on the same rules I trained under: describe it once, commit, let someone honest review the result, fix what's actually wrong, and ship — no pretending a rough landing was clean. A crew of agents designs and builds the site on real WordPress, a critic checks the work before you ever see it, and then it's simply live. No trophy for the ten thousand reps behind it. Just a site that works.

WHY IT MATTERS FOR YOU

Three training rules. One product.

You don't need to care about parkour — you need a site that ships without the circus. But every one of these rules is wired into how Fregio actually works.

RULE 01

Commit before you're ready

Hesitation is how you get hurt on a wall — and how projects die in mockups. You take the jump, then fix what breaks.

In Fregio: one sentence becomes a complete live build in minutes. You iterate on something real, not a wireframe.

RULE 02

Review it like a stranger will

In training you film the run and watch it back — the camera doesn't flatter. Honest review is the only review that counts.

In Fregio: a design critic screenshots every rendered build and fails weak hierarchy, bad contrast and filler content.

RULE 03

The boring reps make the move

Nobody claps for the ten thousand pull-ups behind one clean flow. The unglamorous work is the work.

In Fregio: hosting, SSL, malware scans and backups run automatically — reps that never get skipped.

WHAT WE'RE BUILDING

A crew that does the work you've been putting off.

Fregio isn't a page builder with AI sprinkled on top. It's Muse — one agent that plans, builds and reviews its own work before anything goes live. Real WordPress. Real hosting. One sentence in, site out.

I started Fregio because I'd been on both sides: the person waiting on a site, and the person trying to ship one under an impossible deadline. I built the tool I wished existed back then — and I'm still the one making sure it ships the way I'd want my own name on it.

1

agent that plans, builds and ships

1

critic pass before any build ships

~2 min

from prompt to a live URL

0

lock-in — it's real WordPress, yours

ONE PLATFORM. ZERO BUSYWORK.

See agentic WordPress
in action

Spin up a real install, hand four agents a one-line brief, and watch them design, build, review and ship — live URL, HTTPS included.

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